Turn a cost into an experience.
And into profit.
Goal Fresh: revolutionizing urinal hygiene. An original Brazilian invention that transforms a universal problem into an interactive and fun experience.
The Hidden Cost of Poor Aim
Millions are spent annually on cleaning men's restrooms. The reason? Splashes. A hygiene problem that affects your customer's perception and erodes your profit margin.
High Costs
Frequent cleaning, chemicals, labor. All of this consumes resources that could be invested in other areas.
Negative Experience
Dirty restrooms drive customers away. The perception of hygiene directly impacts your establishment's image.
Unsolved Problem
Traditional urinals are passive. They don't encourage accuracy. Electronic systems are expensive and fail.
The Schiphol Fly: A Limited
Schiphol Airport in Amsterdam also sought to solve the splash problem. Their solution? Painting a static fly on the urinal. It works, but it's just a passive target — no interactivity, no real engagement.
"Design beats discipline. Insight beats instruction."
— Nudge Theory, Richard Thaler
Goal Fresh: The Invention that Outperforms the Fly
While others paint flies, we created a game. Goal Fresh is not just a target. It's a complete interactive experience. With a mini goal and balls that move with the stream, the user doesn't just aim — he plays. And when he plays, he hits the target.
Real Interactivity
Unlike the static fly, Goal Fresh offers instant feedback and a playful mechanic that engages. The ball moves and returns by gravity.
Patented Design
A unique and protected solution, with patent pending in Brazil (BR 10 2025 018492 3), ensuring market exclusivity.
High-Quality Materials
Made from flexible TPU/TPE, with POM sphere and PP/ABS goal frame, ensuring durability, hygiene, and easy maintenance.
100% Mechanical
No electronic components, no batteries, no failures. A simple, robust, and low-maintenance system.
Fly vs Goal Fresh
The evolution of the nudge: from a passive target to an interactive experience.
Schiphol Fly
Original Solution
- Static visual element
- No user feedback
- No interactivity
- Can be ignored
- No brand differentiation
Goal Fresh
Innovative Solution
- Dynamic interactive element
- Instant feedback (ball moves)
- Engaging gamification
- Impossible to ignore
- Media & sponsorship platform
Less Cleaning, More Profit, Happier Customers
A solution that benefits all stakeholders in the chain.
Venues
Bars, Stadiums, Malls
- Drastic reduction in cleaning costs
- Improved hygiene perception
- Memorable customer experience
- Media and sponsorship opportunity
Manufacturers
Plastics & Hygiene
- Innovative high-turnover product
- Licensing opportunity
- Niche with proven demand
- Portfolio differentiation
Sponsors
Beverages, Betting, Brands
- High-impact, low-CPM media
- Playful male engagement
- Positive brand association
- World Cup 2026 = gold
Score a Winning Goal at the 2026 World Cup
The 2026 FIFA World Cup will be the largest in history, with 48 teams and unprecedented global reach. Brazil, as always, will be at the center of attention. Goal Fresh is the perfect product to capitalize on this passion.
Time until the World Cup kicks off:
June 11 to July 19, 2026 • USA, Mexico & Canada
A Product Born as Media
Our strategy focuses on a simple licensing model and strategic partnerships for rapid market entry.
Manufacturing
Partnership with injection molding manufacturers for white-label scale production.
Distribution
Alliance with professional hygiene distributors to ensure nationwide coverage.
Sponsorship
Engaging beer and betting brands to fund production and transform it into media.
Scale
Pilot project to generate success stories and scale production for the 2026 World Cup.
Be Part of This Master Play
We are looking for manufacturers, distributors, and sponsors to bring Goal Fresh to every restroom in Brazil and around the world. If you see the potential to turn a problem into a business and marketing opportunity, get in touch.